Makeup brand Illamasqua has taken the art of make up to the next level. They have teamed up with a funeral house (in UK) to provide a service of making the depart look their best on their final journey.
As much as I want to applaud this company for doing this, I also feel that they are using a very provocative marketing strategy!
I don't know about you guys, but death is a very touchy subject for me. I avoid attending funerals because I just can't seem to get the image of a dead person out of my mind for weeks. It scares me.
It also makes me too emotional to see people around me sad. I think this is because of my Asian background. In Singapore, when someone passes on, everyone turn so sad and sombre. Women (older generation) start to wield and mourn loudly. I still remember how it was when my grandfather passed away when I was 11 years old. That incident really scared me. Even as an adult, I am afraid of funerals.
However, when the time comes, I want to look my best. If Illamasqua is still in business then, I will be a customer for sure... Wait, how would I know this if I'm already dead!?...
Final act of self expression......It's more like the last time anyone will see me in makeup!
Hope you all are having a pleasant week!